Appleton Permaculture

Case Study: What makes a successful social enterprise

To me, social enterprise is a business model that follows the three ethics of Permaculture: 

  • Earth Care (tackling environmental issues)
  • People Care (tackling social issues)
  • Fair Share (reinvesting profits in pursuing the above)

This article highlights the importance of good business sense in creating a sustainable social enterprise. 

If you don’t read it all, take one key point: everything else comes secondary to a fantastic product.

Do a good product while doing good in the world: your social enterprise will be good.

Do a poor product while doing good in the world: your social enterprise will be poor.

(Source: appletonpermaculture.com)

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